Ruby Play, an innovative B2B iGaming development studio, is further strengthening its position in the Italian market after partnering with Microgames, a major iGaming company.
The agreement sees a selection of the provider’s player-favorite titles becoming available to Microgame customers, including the esteemed Immortal Ways Buffalo, a flagship slot that has achieved impressive performance thanks to its cutting-edge graphics, dynamic gameplay and the various game options.
Microgame is a leader in the Italian online gaming market, with over 50 operators authorized under its umbrella. RubyPlay’s games are intended to expand and enrich the company’s content offerings.
The agreement highlights RubyPlay’s continued commitment to expansion into regulated markets around the world, with Italy becoming a key market for the supplier. Its recent partnerships have generated fantastic results when it comes to player engagement.
Il Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re excited to partner with Microgame to deliver our games to even more players in the country.
With such a large customer base and broad operator reach, we are confident that this deal will be successful. We thank Microgame for a quick and smooth integration process and look forward to working together“.
Marco Benendo, General Manager of Microgame, added: “We at Microgame maintain a constant commitment to innovating our casino offer by offering products “in step with the times” of modern market trends, in terms of game mechanics and user experience.
The integration of RubyPlay games into our portfolio will help consolidate our leading position in the market, offering players a wide range of high-quality entertainment options“.