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Retail India News: Diviana’s Fusion of Italian Elegance and Indian Craftsmanship in Luxury Furniture – Indian Retailer


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Malabar Gold and Diamonds, the world’s sixth-largest jewelry brand, celebrated the inauguration of its latest store in Chandni Chowk, Delhi. The 2300 sq. ft. store, the 12th in Delhi NCR and the 29th in the North region, was virtually inaugurated by M P Ahammed, Chairman of Malabar Group. The grand opening ceremony saw the presence of Shri Parlad Singh Sawhney, Member of Delhi Legislative Assembly.

MP Ahammed said, “Opening our store in Chandni Chowk is a momentous occasion for us. We believe this milestone will strengthen our bond with the people of New Delhi, adding more sparkle and joy to this vibrant location. As we aim to become the Number One Jewelry Brand, we extend our gratitude to every one of you.

The store features spacious interiors, seating for 46, and a wide range of collections at competitive prices, offering a premium jewelry shopping experience. The curated store presents customers with exclusive collections in an inviting atmosphere, including a dedicated wedding arena, a customer lounge, diamond experts, and ample parking.

With meticulously designed pieces in gold, diamond, Polki, gemstones, and platinum, the store offers a diverse range of jewelry to suit various preferences. Featuring exceptional pieces from exclusive brands like Mine Diamond Jewelry, Era Uncut Diamond Jewelry, Divine Heritage Jewelry, Ethnix Handcrafted Jewelry, Precia Gemstone Jewelry, and Viraaz Polki Jewelry, the store aims to be the ultimate destination for distinctive designs.

Malabar Gold and Diamonds is recognized for its commitment to transparency and fair pricing. Through its Fair Price Promise, the brand ensures customers can buy their favorite jewelry at reasonable making charges. Additionally, the brand offers the One India One Gold Rate scheme, ensuring consistent gold pricing across all stores nationwide.

Underlining its dedication to customers, Malabar Gold and Diamonds offers 10 promises, including transparent pricing, lifetime free maintenance, 100 percent gold value when reselling old jewelry, HUID-compliant gold, IGI and GIA-certified diamonds, buyback guarantee, jeweler insurance, responsible sourcing, and fair labor practices.

With a workforce of approximately 22,000 employees across 26 countries, Malabar Gold and Diamonds has served 15 million customers across 100 countries. With 10 new stores in March, the brand will reach a total of 350 stores. It has a global presence across India, the Middle East, the Far East, the USA, the UK, Australia, Canada, and Bangladesh, with 14 wholesale units in 8 countries and 15 manufacturing units in 5 countries. The company also ranks 19th globally in Deloitte’s Luxury Goods ranking.


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