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Esports data supplier forms UK partnership with global operator

French esports data and odds supplier PandaScore has partnered with global betting brand Betfred to  supercharge its esports betting offering across the United Kingdom.

The partnership will see the tier-one betting operator incorporate PandaScore’s full product offering, which delivers 308 unique markets, over 32,000 events a year and an average year-on-year turnover increase of 33% for operators.

PandaScore’s  entire focus is on delivering innovation and growth in the esports betting industry, powered by a world-class trading team, extensive player props markets, widgets for an improved player experience as well as the esports-specific BetBuilder, the richest of its kind on the market.

This new partnership, expected to launch later this year, will allow Betfred  to offer improved and expanded esports markets to its customers across its online sportsbook in the UK.

PandaScore Senior Sales Manager Dasha Kirilishina, said: “We’re incredibly pleased to partner with Betfred to help grow their esports product. They’re a leading operator, with an incredibly strong brand and legacy both online and offline.

“We can’t wait to launch our product, delivering richer experiences for players and strong, sustainable growth for Betfred’s esports vertical. At PandaScore, the real work begins after the client has signed, as we focus on the success of our partners and our customer success team works tirelessly to guarantee that.”

Craig Reid, trading director at Betfred echoed the sentiment “We’re looking forward to what this partnership will yield for our online product, particularly as we look to engage a wider audience.

“There’s a strong appetite for esports betting in the UK, so it made sense to partner with a data and odds supplier like PandaScore to give our customers more of what they love.”

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