HomeFashionFiorucci Brings A Retro 1970s Mood To Their Spring Summer 2023 Collection

Fiorucci Brings A Retro 1970s Mood To Their Spring Summer 2023 Collection

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We might know the iconic Italian fashion brand Fiorucci, strangely, from the art world. British artist Mark Leckey created a video called Fiorucci Made Me Hardcore, a sort of “video essay” where he compiled found footage of British raves, documenting the dance floors of the underground club scene.

And it ties into who Fiorucci is a cult brand in its own right, too. Founded by Elio Fiorucci in 1967, this Milan brand quickly became an edgy, nightlife-friendly brand that has often been at the crux of pop culture, whether it’s their bold fashion shoots or making t-shirts and jeans high fashion

Since the brand was reborn in 2017, they have their flagship store in London’s soho district, on Brewer Street. Today, it’s a cool kid essential, being worn by Gigi Hadid, Hailey Baldwin, Martha Hunt, Adwoa Aboah, and Kendall Jenner. Now, Fiorucci pays tribute to its hazy 1970s roots with its spring/summer 2023 collection.

A new crop of sweaters, jean jackets, oversized sweaters and knit dresses are part of the new collection. It’s inspired by the disco era that the brand saw its rise, the 1970s, and the brand’s artistic director Daniel Fletcher plays with duality in his latest collection.

The color palette offers soft, pastel tones paired with the bold Fiorucci logo. Fletcher collaborated on the collection with artist Nicholas Law, who helped create the collection’s “morning rise” motif, which we see on several pieces, many of which have the Fiorucci Angels, angel figures as part of the logo.

The new collection also features party essentials, like dresses that include a new balconette dress to a slinky black dress decorated with a rhinestone neckline. The dresses can be paired up with Fiorucci’s satin pouch bags, too.

The new collection pays tribute to the brand’s history, putting iconic Fiorucci poster graphics on t-shirts, while scarves have trippy prints and the brand’s logo is patterned across jeans.

Shot by Italian photographer Andy Massaccesi, the collection was shot in Milan alongside classic Italian furniture from the era in which Fiorucci was founded.

The spring/summer 2023 collection is being released today in stores and at fiorucci.com.

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